High Noon Honey Editorial Campaign
Freelance
As Art Director and Producer for High Noon Honey, the editorial encompassed a wide range of responsibilities, from initial concept development and visual storytelling to hands-on involvement in styling, production, and post production. I curated every detail, from wardrobe and set design to photo editing and campaign asset creation.
Dominique Singer 2025 Editorial Campaign
Freelance
Created the concept and led the creative direction and visual storytelling for the Spring 2025 editorial campaign for this Los Angeles-based clothing company, ensuring a cohesive brand identity across social and print platforms. From concept to execution, I developed compelling narratives through mood boards, storyboards, and graphic content. I oversaw all aspects of styling, pre-production, production, and post-production—personally editing the photos and designing high-impact campaign assets with brand messaging that aligns with the brand’s aesthetic and strategic goals.
Nordic Neutral Collection
Ruggable
Developed the entire concept for this rug collection and led the creative art direction, conducting in-depth concept and trend research to shape the vision and guide a team of textile designers in executing the designs. I collaborated with stakeholders and the marketing team to ensure brand alignment from concept through launch. Additionally, I served as art director for the e-commerce photography and the development of website content.
Nursery Collection
Ruggable
Lead creative concept and trend research, created mood boards, and pitched the collection's vision to stakeholders for buy-in. I hired and led the Summer 2022 textile interns to recolor the 13 styles, while collaborating with the stakeholders, marketing, and production teams.
Ruggable X Iris Apfel Spring Collection
Ruggable
Researched, and lead the creative art direction for the partnership of Ruggable x Iris Apfel's second collection. Guided textile designers in rug style execution. Collaborated with stakeholders and marketing team to ensure alignment from concept through launch.
Faux Hide 2.0 Collection
Ruggable
Developed the rug designs for the second collection of a new faux hide product, conducting trend research for color and style direction while guiding the textile designers in the execution of the rug styles.
